The World’s Ten Most Powerful Luxury Brands: 2011 Edition

1. Louis Vuitton

Last year’s ranking: 1

Overall Brand Value: Up 23% to $24.312 billion

2. Hermès

Last year’s ranking: 2

Overall Brand Value: Up 41% to $11.917 billion

3. Gucci

Last year’s ranking: 3

Overall Brand Value: Down 2% to $7.449 billion

4. Chanel

Last year’s ranking: 4

Overall Brand Value: Up 23% to $6.823 billion

5. Cartier

Last year’s ranking: 8

Overall Brand Value: Up 34% to $5.327 billion

6. Rolex

Last year’s ranking: 6

Overall Brand Value: Up 11% to $5.269 billion

7. Hennessy

Last year’s ranking: 5

Overall Brand Value: Down 7% to $4.997 billion

8. Moët & Chandon

Last year’s ranking: 7

Overall Brand Value: Up 7% to $4.570 billion

9. Fendi

Last year’s ranking: 9

Overall Brand Value: Up 7% to $3.422 billion

10. Burberry

Last year’s ranking: Unranked

Overall Brand Value: Up 86%

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