Franca Sozzani, the editor-in-chief of Vogue Italia, in interview for Models.com.

   ...Christopher Michael: ...another interesting choice you’ve made is the unprecedented ongoing relationship between Vogue Italia and Steven Meisel. It has to be asked, what reason was behind your decision to use one photographer for all of your covers for so long?

    Franca Sozzani: I needed to have a consistent, recognizable look to every cover. My idea was that even if you took the word “Italia” off, you know what Vogue Italia is. Many magazines don’t seem to have a connection between one cover and the next, and it becomes hard to tell them apart. Especially today—images can be printed in such a high quality, but that also flattens them out, in a way. There’s a similar problem in fashion.Everyone can buy clothes—the most accessible clothes are not of the best quality, but unless you look at the label, you don’t know who it’s by. It’s this kind of oversaturation that makes me believe we are on the brink of another huge change...

...CM: Your approach to fashion goes beyond the clothes. It seems to be a very culturally aware, or even philosophical approach. Is this something you consciously cultivate? Or is that just the way you experience fashion?

FS: When we talk about fashion, we should have two different points of view. There are people who are very creative—they make fashion. And there are people who are really good with product—they make style. When someone is very creative, even if their work doesn’t sell, follow them. They are opening up a new way. When you are talking about style—or styling—it’s different. Anyone can do styling, and make a “correct” show. But a creative show relies on thousands of little ideas underneath the surface. It’s very important to see this difference. Because instead of focusing on one “fashion,” you focus instead on different women...

...CM: What is the selection process for you when it comes to introducing new photographers and stylists to the magazine?

FS: Instinct. I do, or I don’t. When we started the website, I almost did the whole thing with interns. There are so many young, talented people, who have a great energy, an interesting approach. They see things a different way. I meet people and if I like them, I hire them and it starts this way...

...CM: ...do you feel that the web threatens your print sales?

FS: Not at all. I believe the website is doing a great job because it functions as a teaser for the magazine. September, October, and November our sales were up twenty-seven percent, and this is because of the web. Everyone has this idea that online will kill print, but it’s not true. Like everything else, it depends on how you do things.

Full interview here.